374 – Selling without Urgency

What does it mean to create safety in your business, and what happens when we get it wrong?

In this episode of the Embodied Business series, Rabbi Reiser and I sit down to unpack one of the most misunderstood dynamics in service-based business: the tension between needing to close sales while striving to provide safety for potential clients.

We break down what “safety” means from a nervous system perspective, and the difference between urgency that’s honest and urgency that’s manufactured. We also get into something that doesn’t get talked about enough: how much of the coercive energy in online marketing is actually the business owner’s own unprocessed anxiety being pushed onto the potential client. 

Toward the end of the episode, we’ll bring in the piece that holds it all together: bitachon as a lived, embodied experience essential in our businesses. 

To explore what it looks like to step out of the this marketing cycle and run our businesses from a place of genuine safety, listen to the full episode.

A Companion Read 

Seth Godin has been saying for years what this episode is about: stop trying to coerce people, find the smallest viable audience, serve them, and trust that the work is enough. His book, This Is Marketing, is the clearest version of this argument I’ve seen, and demonstrates what it means to show the right people what’s possible for them, and letting them decide. Highly recommended.

Amazon link